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New Program Launch - Market Immersion Program - Helping Australian Companies Expand into South East Asia

New Program Launch - Market Immersion Program - Helping Australian Companies Expand into South East Asia
17th August 2020

F&A, in partnership with Orissa International, are excited to annouce the launch of the Market Immersion Program designed to help Australian companies expand into South East Asia

Foley & Associates is pleased to annouce the launch of the Market Immersion Program (MIP) in South East Asia, in collaboration with our partner, Orissa International, who has on the ground presence in Malaysia, Indonesia, Thailand, Vietnam and the Philippines.

The MIP program is designed for Australian companies that want to do business in South East Asia and are looking for contacts, business insights and support services to enable them with their market entry or expansion into the region. 
Under MIP, Orissa International will:
Undertake research to help you validate the commercial opportunity, identify potential customers and/or partners, and develop a go-to-market-strategy for your business in your target market;
Hire and manage a 100% dedicated sales person (under Orissa International’s payroll) based out of the target market, with the right technical skills to help you grow your distribution network in the region and to build direct relationships with distributors and end users; and
Help you establish your long-term presence in the market, be it through its own subsidiary or through a local partnership, once there are sufficient sales to justify the establishment of such an office.
Formulated by experts in international business expansion, the 15-month program has been developed to help Australian companies break into and grow export sales in South East Asia in an efficient and cost-effective way and to help them overcome the challenges and upfront costs when trying to establish a business in South East Asia.
At the end of the program you will be given an exit/graduation strategy including advice on setting up your own entity in the market, and transferring employment from Orissa International to the new entity.

Interested in learning more?