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Case Study: Market Visit (Government Delegation) - Minister Leads Finnish Trade Delegation to Australia and New Zealand

Case Study: Market Visit (Government Delegation) - Minister Leads Finnish Trade Delegation to Australia and New Zealand


Finnish Minister for European Affair and Foreign Trade Leads Trade Delegation to Australia & New Zealand

In our capacity as the Country Representative in Australia and New Zealand for Finpro (the Finland National Trade Organisation) we collaborated with Team Finland (Ministry for Foreign Affairs of Finland, Finpro HQ in Helsinki, Finnish Embassy in Canberra, the Finnish chamber & wider Finnish business community) to facilitate a high-level Finnish Official and Business delegation to Australia and New Zealand over 4 days in 2013. (This delegation comprised 25 attendees and was part of a wider Asian visit by the Minister).

The primary objective of the delegation, led by Finland’s Minister for European Affairs and Foreign Trade, was to use the presence of a Finnish Minster to act as a door opener for Finnish business delegates to Ministries, other high level decision makers, organizations and authorities in Australia and New Zealand.  Specifically, the visit served to:  
  • enhance bilateral relations by promoting Finnish products, services and know-how;
  • establish connections to local decision-makers and customers;
  • establish new collaborative partnerships in relevant industry areas; and
  • support and enhance existing Finnish business connections in the region.
Along with the Official Ministerial Delegation eight (8) Finnish companies participated across market sectors (IT, food, materials handling, industrial and mining equipment).
This project involved:
  • Organisation of over 50 one-on-one business meetings;
  • Managing of a networking programme for the delegation (such as organising networking events for the Minister and business delegation including breakfast seminars in Auckland and Sydney, a high level CEO boardroom breakfast in Perth and a luncheon also in Perth); and
  • Co-ordination and integration of the above activities with the ministerial programme (e.g. joint meetings for select business delegates, the Minister and his New Zealand and Australian counterparts.

Outcomes and Results

In total our involvement in the project facilitated the interaction of approximately 250 local businesses and government agencies with the Finnish delegation. We also provided ongoing trade advisory, event management and logistical support for all joint official and business events.

From an economic perspective, group direct sales of £5m+ and indirect economic impact of ~£20m+ has been reported.  

About this Case Study

ServiceMarket Visit – (Government Led Trade Delegation)
IndustryMultiple Sector