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Spotlight on Australian company ide+’s expansion into North America

Spotlight on Australian company ide+’s expansion into North America
23rd December 2010

A Spotlight on the International Product Development Company and its First Year at HCAR

HCAR prides itself on fostering innovation that directly impacts the lives of those in the local, regional and global community. HCAR tenant ide+ shares the very same ideal and plays a major role in helping its customers bring new products to market.

ide+ provides design and engineering services to companies wishing to develop new products for mass production. Their customers are deeply rooted in a number of industries, including medical devices and industrial product development. ide+ believes that successful products and project outcomes are created by following an idea through the initial stages of concept planning, technical design and engineering to marketing and manufacturing.
ide+ established its North American base in Hershey nearly one year ago, becoming the first international company to open an office at HCAR. Richard Sokolov, one of the founders, learned about HCAR when Jack Atchason, Director of Business Development, attended a conference in Australia. The Pennsylvania Department of Community and Economic Development supported the international outreach trip through the Regional Investment Marketing grant program.

“Adding a tenant like ide+ demonstrates HCAR’s commitment to helping foreign companies break into the U.S. market,” said Atchason. “Proximity to major clients was a huge advantage that HCAR had to offer, and that’s a real credit to the growth of the region.”

ide+ chose Central Pennsylvania as its North American base thanks in part to its close proximity to both existing ide+ clients and to a thriving local industry, particularly in the key areas of life sciences and advanced manufacturing. ide+ has worked closely with Angela Foley, the international investment representative in Australia for the PA Department of Community and Economic Development Office of International Business Development, to establish the office and reach out to the growing biomedical sector in the region.

The company plans to use its office at HCAR as a basis for growing business in the U.S. They are a relatively small organization now, with a staff of 15 people. The directors are still hands-on, but they have begun the recruitment process to find a full-time operations manager for their new outpost in Hershey.