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Case Study: Market Briefing - Conducting Business in Australia

Case Study: Market Briefing - Conducting Business in Australia
virginiaconference.jpg
Angela Foley (fourth from left), speaking at the 66th Virginia Conference on World Trade, 2014

Overview

Angela Foley, Managing Director, Foley & Associates was invited to be part of an expert panel of international trade advisors at the 66th Virginia Conference on World Trade.

The objective of the panel session was to provide Virginian companies advice on conducting business in various markets around the world and Angela was asked to be the expert speaker on the Australian and New Zealand markets.

As a panel member, Angela provided general advice and answered questions on the differences in conducting business in Australia, the latest opportunities and hot industry sectors. At the conclusion of the event Angela conducted one on one interviews with companies with specific questions about the market for their particular good and services.

Outcomes and Results

The Virginia Economic Development Agency received specific requests from companies at the event for further assistance in entering the Australian and New Zealand markets. Companies that have subsequently utilised the services of the agency have reported sales in the Australian and New Zealand markets helping demonstrate the value of export assistance programs.

About this Case Study

Service Market and Sector Briefing
Industry Multiple